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A Day in the Life of… a FuturePlus Advisor
At FuturePlus HQ, no two days ever look the same! For a business with its origins deeply rooted in tech, our approach to sustainability is practical, fast-moving, and deeply human.
To give a clearer picture of what that actually means in practice, our CEO, Alex Smith, sat down with Sam Sweeney, Sustainability Manager at FuturePlus, to talk about what we do day-to-day, how we support our clients, and why flexibility and foresight matter more than ever in ESG.
Inside the FuturePlus Advisory team
Sam leads the FuturePlus Advisory team, supporting clients across multiple sectors and geographies with their ESG challenges and ambitions. And if you’re wondering what an average day looks like for the team, the answer is simple: there isn’t one!
“There aren’t many typical days, which is part of the appeal of the job and also the industry,” Sam explains, “Legislation changes regularly. You need to be fleet-footed if you want to be able to react and give the best advice possible.”
That variety reflects the reality of sustainability today. ESG legislation evolves constantly, supply chain expectations shift quickly, and businesses need advice that can keep pace.
FuturePlus works with hundreds of companies across more than 30 sectors and 17 countries, from small growing businesses to large, complex organisations. That diversity means the challenges clients face can be wildly different, even within the same industry.
One recurring theme? Businesses often don’t realise they need to act until they’re suddenly under pressure.
“A company might think they’re years away from reporting,” Sam says. “Then their biggest client turns around and says, ‘Can you please do this? We need it yesterday.’”
This is where FuturePlus focuses on foresight, helping organisations understand not just where they are now, but what’s coming next.
Technology + Humans
At the heart of FuturePlus is our sustainability management platform, FutureImpact, which helps companies measure, track and improve their ESG impact across five key themes.
But the platform is only part of the story.
The Advisory team works alongside clients to interpret data, set meaningful goals, and turn insights into action in ways that actually fit their business.
“The flexibility that the Advisor and the human element bring to a great piece of technology is crucial,” Sam explains. “We’re there to help you interpret the data and make sure it’s appropriate and relevant for your business.”
That support can look different for every client.
Some want regular check-ins and accountability. Others need hands-on help reviewing policies, refining strategies, or sense-checking progress. The constant is having an expert at the end of the phone, email, or video call, whenever they need it.
As Alex puts it: “It’s about removing the ‘unknown unknowns’. Customers know they can ask someone who either has the answer or can guide them, because we’ve dealt with it before.”
Most importantly, when clients work with FuturePlus, they’re not just tapping into one person’s expertise.
“You’re getting an ESG advisor,” Sam says, “but you’re also getting the combined knowledge of the FuturePlus team.”
With legislation changing across regions, sectors and ESG themes, no single person can know everything. Our strength comes from working collaboratively, sharing insights, and translating complex updates into clear, actionable guidance for clients.
Ultimately, what FuturePlus does best is make sustainability feel achievable.
Ready to find out more?
Through a combination of smart technology, expert advice, and ongoing support, we help businesses move forward with confidence, whether they’re just starting out or responding to new regulatory demands.
As Alex neatly sums it up: “It’s about having that support all the way through the process.”
If you’d like to learn more about how FuturePlus supports businesses on their ESG journey, check out our case studies.
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